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My post on the Qwilr blog: A/B testing when the stakes are high or the numbers are low

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I've got a post up today on the Qwilr blog where I discuss how to be as data-driven as possible when you can't be properly data-driven.

Qwilr are the awesome tech startup I've been working with for the last few months. Unfortunately I'm about to move to the US so my time with them is coming to a close, but it's been a blast.

You can read my post here.

This post fits into a broader idea that I've been thinking about for a while; that so much of a person or business' success is driven by intuition, even though data is crucial. It's something I hope to write about more in the future.

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